This collection of films for Hyundai — under the direction of Siddharth Shankar Shukla and produced by Films Rajendraa — aims to present the brand in a modern, aspirational, and emotionally resonant light. The films are designed for social/festival-ready formats (Instagram / digital), combining stylish visuals, thoughtful storytelling, and brand ethos to connect with today’s consumer mindset.

The campaign positions Hyundai not merely as a carmaker, but as a facilitator of lifestyle, identity, freedom and aspiration — speaking to diverse audiences who value mobility, comfort, modernity, and a sense of belonging. Through contemporary direction and creative execution, the films build on Hyundai’s larger brand promise of reliability, versatility, and relevance across life stages.

In short: this project establishes Hyundai’s presence as a progressive, emotionally intelligent automotive brand — one that resonates with the values and aspirations of a modern, urban audience.