This film for Boost — under the direction of Edwin Quadros and produced by Firecracker Production LLP — is crafted as a high-impact, visually engaging commercial that captures energy, ambition and empowerment. The creative direction focuses on bringing alive the brand’s core promise: giving people that extra “boost” — whether in mood, mindset or performance — and positioning Boost as more than just a product: a catalyst for strength, confidence, and readiness to take on challenges.

Through dynamic storytelling, strong visuals, and confident pacing, the film aims to connect emotionally with the audience. It doesn’t just sell a drink (or product); it sells an attitude — one of vitality, energy, and potential. Boost becomes a metaphor for pushing boundaries, achieving more, and embracing life with vigor.

Overall, this project positions Boost as a brand that stands for energy, aspiration and empowerment — motivating viewers to believe that with a “Boost,” they can rise up, perform better, and approach life with renewed strength and confidence.