This project for Nivea, directed by Loretta Pinto and produced by Strawberry Films, focuses on capturing visually compelling, clean, and aesthetically refined imagery that aligns with the brand’s signature minimal and fresh identity. The approach emphasizes soft lighting, balanced compositions, and natural textures to reflect Nivea’s core values of care, purity, and simplicity.

The visuals are crafted to highlight subtle details, smooth tones, and authentic expressions—creating a cohesive set of photographs suitable for campaigns, digital assets, and brand communication. The treatment maintains a premium yet approachable look, ensuring consistency with Nivea’s global visual language while allowing room for contemporary, lifestyle-driven storytelling.