This campaign for Dabur Honitus was crafted as a warm, relatable, and insight-driven communication piece that highlights the brand’s core promise of fast, natural, non-drowsy cough relief. Directed by Siddarth Shankar Shukla and produced by Colonial Films, the film blends everyday realism with emotional storytelling to reinforce Honitus as a trusted Ayurvedic solution for families.

The narrative focuses on moments where persistent cough disrupts daily life — whether at school, work, or home — and shows how Honitus provides quick, soothing relief without slowing you down. Through natural performances, grounded visuals, and a reassuring tone, the film demonstrates the product’s benefits while staying true to Dabur’s heritage of Ayurveda and wellness.

The project’s creative approach centres on simplicity, authenticity, and relatability, ensuring the message resonates across audiences and reinforces Honitus’ position as a dependable, 100% Ayurvedic remedy for cough and throat irritation.